![]() ![]() Medical beauty ads are along the same lines as these 2 examples, if not more severe, because not only are these ads pressuring youth to spend more money on cosmetic procedures and treatments, but they are also trapping them with fraudulent loans. ![]() For example, with youth spending long hours playing online games, the government had put in place caps on how many hours could be spent on online gaming private tutoring practices were charging several hundred yuan for just one private session, which incentivizes regular teachers and private tutors to drive up prices to a point where parents can no longer afford it, adding financial pressure to already dire times. In the past few months, China has taken steps to regulate industries that have taken liberties with their advertising, industry practices, and/or product development. In June, financial institutions were banned from cooperating with plastic surgery clinics. Beijing has already started the process back in May when the National Health Commission issued a guiding document in hopes to eliminate loan sharks. People’s Daily also said it was “imperative and urgent” to regulate all these cosmetic surgery advertisements. Learn about how WeChat advertising works (and how it can be effective in the B2B space), 2021 trends with the direction Tencent is heading in, and many. All before and after photos from cosmetic surgeries are permanently banned on Wechat and other major social media platforms like RED (aka XiaoHongShu). This is why China has taken a step to regulate medical beauty ads and loans. The key issue with all these medical and cosmetic surgery ads is that they do not disclose the risks associated with the procedures. Most of the cosmetic surgeries loans are frauds, and some clinics don’t even have qualified surgeons, which makes the procedures extremely risky. We have an update on WeChat mini-program and their ever. ![]() Many gullible young people fell prey to fraud loan agencies, believing that their applied loans were zero-interest when in fact the interest rates are as high as 30%. In this newsletter we also cover a key report from Alimama about online consumption of luxury goods. Yet, not everyone can afford expensive surgeries. The Best Guide to WeChat Advertising in China in 2021 Skyler Wang Intro WeChat (Weixin) is a Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent. ![]()
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